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It's a while I'm into "graphic" and web.
Well! More
than 10 years
.

I went from advertising to internet and back...
... Quite a few times.

I studied at a grammar school even if I would have preferred a commercial school. Then I choose law but again I think literature would have been a better choice, in fact I didn’t confer a degree. I learnt my English in Ireland, I was already 22 when I became interested by multimedia. I attended the SAE Institute in multimedia, a funny year, then I started to work for Sailing Online. After three months internship, I really started to work as a designer. And I worked with the company for one year. We were the creative team of P&S (Perego&Solera) a good company for ADV and Public Relation in Milan with a number of well known brand names amoung their clients.

But it was impossible for them to expand: it was a bad moment for small companies. Then I moved to P&S working with Vincenzo Rossi, a really good creative director but he had no experience with web technology. He is still a great “master”. Then i moved to a part time job in DodiciTrenta, a web agency in Milan. A young team, and a really good creative director: Massimiliano Chiesa, 6 or 7 months and I went back to P&S. I couldn’t make the jump, I needed just one employer. Two more years and Rodolfo Solera decided to join Twister Communication Group. One year there. But I needed to try something different. I went back to Ireland, the economy was still growing.

After a month I found a job in 4PM, web agency in Dublin. A great experience. I will miss them all. I said one year and one year it was. Back to Italy I still wasn’t ready for the italian “environment”, I worked for a couple of months in Latinoamericando Group, then I was chosen for the graphic support in Intermed, a medical company in San Giuliano Milanese. In 2010 I’m still working for Intermed but I started a collaboration in UI design and Digital Signage with the ATS group.
See you... Andrea Pini

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rule #1
I don't have copy? I write it.
I don't have photography?
I find it.

rule #2
Design is “organization of information”.
Not illustration.

rule #3
Design
is all about
small details.

rule #4
Always on:
"Effectiveness...
With difference".

rule #5
Start.
Work hard.
Have a Gin tonic.

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